VIVACTIS and NEWTON 21 JOINED TOGETHER TO BECOME a EUROPEAN
LEADER in the HEALTHCARE COMMUNICATION, SPIN HEALTHCARE WILL BECOME THE BENELUX VIVACTIS AGENCY
On February 29, the group NEWTON 21 acquired 46,78% of shares of VIVACTIS group, the French leader in the healthcare communication.
This entry in the capital of the leader of the 4th worldwide market of healthcare communication, places the group NEWTON 21 in the perfect position to become one of the European leaders in this sector.
At the same time NEWTON 21 takes over with the envelope of 60 % a company in the same area of business activity, Healthcare communication, in Belgium: SPIN HEALTHCARE.
This SME, in full expansion, will become the BeNeLux Vivactis agency.
Eric Vander Oost, Managing Partner Vivactis Benelux: “Being strongly linked to the multiple know-how of VIVACTIS COMMUNICATION GROUP and to the expertise in Healthcare communication of NEWTON 21 in Spain, SPIN HealthCare could expect to speed up its development in Belgium and in the Netherlands.”
NEWTON 21 will be represented in the Executive committee of VIVACTIS group and Jean-Claude SAULI, President of VIVACTIS, becomes a Board member of NEWTON 21.
The strategy of the group focuses on 3 main axes:
- Reinforcement of the leadership position in healthcare communication of Vivactis in France and this, by acquisition or creation.
- Creation of a structure able to take part in the international calls for tender via the installation of a fully dedicated structure ” Vivactis Europe”, based in France
- Development of a European healthcare and health-to-consumer network taking profit of the existing establishments of the Newton 21 group.
Jean-Claude Sauli, the president of Vivactis: “This alliance of two independent groups managed by the business orientated directors will enable us to accelerate the development of our concept of the global communication in the universe of health: The know-how of Newton 21 regarding the targeted audience of the patient considered as a consumer and our expertises in the healthcare field are extremely synergetic.”
VIVACTIS:
With a Gross Margin in 2007 of 12 million euros, Vivactis is the leader in the healthcare communication in France.
The group delivers the following global expertises:
for pharmaceutical industry:
- Vivactis Innovations, Vivactis Conseil, Alinea plus Communication : 3 advertising companies
- Vivactis Communication : Event marketing, PR, congres
- Vivactis Med Ed : Medical Education
- Vivactis mailcall : Direct marketing and telemarketing
- Vivactis HPR : Qualitative and quantitative studies
- Vivactis études cliniques
- Vivactis multimedia
for food industry
- Vivactis relation presse : Press and public relations
- “Forme et Santé” : healthcare exhibition for dedicated to the general public
NEWTON 21 IS A EUROPEAN GROUP:
Present in 10 countries (The Netherlands, Belgium, Spain, Germany, Italy, the United Kingdom, Slovenia, Czech Republic, Hungary and in Turkey).
Quoted on Euronext, the Free Market of Brussels stock exchange, since December 2005
Gross Margin in 2007: 7,2 million euros
Newton 21’s expertises:
- Brand Activation (« Above » and « Below the line »)
- Digital Communication (Newton 21 Digital)
- Healthcare and Well-Being Communication
- Shopper Marketing (“ThinkShopper”)
Alain Mahaux, CEO of Newton 21 Europe: “This operation of external growth falls straight within the strategy of the group. That is the first step of the consolidation of highly specialised activities with high added value. And that this is just the beginning… ”
For 2008, the group NEWTON 21 forecasts consolidated Gross Margin of approximately 21 million euros, in progression of 19% with constant perimeter and EBITDA of 4 million euros.
http://www.newton21.eu/
