Anita Descheemaeker has joined Vivactis – Newton 21 group as a General Manager of Vivactis Benelux.
Anita started her career in advertising with Ogilvy & Mather as a Junior Account Executive. Quickly she grew up and handled mainly Nissan, Bayer Owens Corning & Playtex. The advertising virus was there.
A few years later she started the advertising agency Forum as a Senior Account Executive together with Pierre Ralet. Forum was a division of Dechy Univas. This agency was specialized in public interest campaigns. They handled main local campaigns such as Police of Brussels, Port of Brussels, Totto…
26 years ago she joined McCann Erickson as Junior Account Manager. She took the Opel account under her wings and expanded the budget from only above-the-line communication to below-the-line including events, dealer meetings, direct marketing, POS materials and dealer communication. McCann handled after one year the total dealer business of 156 dealers in Belgium & Luxemburg.
After a few years she became Account Director, later Client Service Director to become General Manager in 2004. Main new biz clients were: Yellow Pages, Ethias insurance & Banking, Carglass, Velux, GB, Heytens, Pioneer Europe (handled all above businesses for total Europe out of Brussels).
Anita’s mission at SPIN-Vivactis :
- Reinforcement of the Vivactis Benelux team will allow our company to enlarge in the near future our offer to the broader Healthcare field and Well-being segment.
- Anita joins the existing management team of Vivactis Benelux in the function of General Manager. She will work in close collaboration with Eric Vander Oost (CEO & partner), Jean-Philippe Desrumaux (Creative Director & partner) and Frederic Gonda (Director Vivactis International & partner)
Let’s welcome Anita in our SPIN-Vivactis family.
The coordinates of Anita:
Anita Descheemaeker
Bld Louis Schmidtlaan 24
1040 Brussels
Anita.descheemaeker@spin-vivactis.be
